This fragrance is Burberry's first fragrance launch since taking its beauty business in house and it is inspired by music (as you know, Christopher Bailey is a big music fan). The scent fists the image of a musician a lot as it contains notes such as spicy cardamom, black leather, cedarwood and warm tonka bean. Here is what Christopher Bailey has to say about this fragrance:
"Sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd."For this campaign, the brand has invited British actress Suki Waterhouse and British musician George Barnett of These New Puritans to be part of it and you can watch the video below. Also, the brand is inviting you to be part of the "tattoos" campaign which you can get a free sample of the fragrance. Once you sign up, you will also automatically enter a prize draw and the prize is one of the three live music events held at unexpected venues in London, New York and Singapore in October. To sign up, please click here.
Finally, to celebrate the launch of Burberry Brit Rhythm, Burberry Brit will be releasing a capsule collection consists of some great black leather pieces. My eyes are definitely on the biker jacket right now.
Courtesy of Burberry
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