Yes, launching in 2010, when you go to a McDonald's near you, your fries, burger, and sundae will be branded with a high-profile brand. Access Agency, the marketing company that developed this idea, is intended to have these packaging in some of the cities - London, Paris, New York, Hong Kong, Milan, Sydney - during fashion week, in order to offer a playful and stylish experience for consumers.
Other than food packaging, services and interior spaces will all be modified to match the fashion week theme. I believe this marketing strategy would become the topic that everyone would talk about once it's launched.
Here are some of the packages you'll be seeing.
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Courtesy, and to see more about this topic: Cool Hunter
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