Trendology: Gareth Pugh S/S 2011 Collection

Instead of doing a runway show, Graeth Pugh has decided to create a video to showcase his S/S 2011 collection.

The video is shot by Ruth Hogben, whom is a member of SHOWstudio. The video is very edgy and it truly captures the essence of this collection. If you are a fan of gothic clothing, you will not be disappointed and I actually like the pattern of the cape a lot. Do you think a fashion video is better than a runway show?

Courtesy of SHOWstudio (source: SHOWstudio@youtube)