Monday, January 3, 2011

12 Months of [Pop Up] Flavors: Preview

We have been keeping this project as a secret for the past few weeks and now the secret can finally be revealed! With the success of I Scream Awards in 2010, this year we have planned to add another big project under our sleeves!

Have you thought about seeing a virtual pop up shop on blogs? No, you are not dreaming, because we are going to work on this concept. The only difference between a real life pop up shop and our own "pop up shop" is we don't sell physical products, but rather the strength of each individual unit we work with throughout this year.

Still find this concept to be very abstract? Let's see if this will let you understand the concept better. Each month, we will work with at least one talented unit and this unit can be a blog, an event, a fashion designer, or an artist. We will work closely with our guest and posts will pop up anytime within the month-long period. If our guest is going to have an event that fits our blog within that month, we will  as well inject a little à la mode element to spice things up.

We believe you should have a rough idea on how this project works now and we are so excited to work with a bunch of talented people this year! For this month, we will be working with Whatever...Eurotrash so stay tuned for some exciting posts! This will be a new experience for all of us and we hope you will be able to follow this amazing journey with us!

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