This campaign is designed for Target from Wieden + Kennedy agency (based in Portland). The team has transformed your everyday products into Super Heros iconic elements. Below you can see the shield from Captain America, the fists from the Hulk and the hammer from Thor. What do you think? Creative enough for your taste?
Art Director: Drew Dayberry
Copywriter: Casey Hall
Creative Directors: Guy Seese, Chris Mitton
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Photographer: Adam Levy
Retoucher: Greg Radich, SGS
Art Buyer: Amy Carleton
Models made by LAIKA
LAIKA Art Director: Nicholas Weigel
Model Fabrication Lead: Rob Melchoir
Production Coordinator: Alix Iverson
Character Fabrication: Katie Mello, Margaret Meyer, Sara Neiman, Joe Schmidt, Sarah Hall
Producer: Rebecca Bowen
Executive Producer: Lourri Hammack
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