Monday, July 28, 2014

Trendology: Royal Shirt Co Reinvents the Classic Shirt for SS/2015

Not all shirts are created equal, and neither are the men who wear them. For Spring Summer 2015 The Royal Shirt Co re-launches with a collection of modern shirts for the fashion conscious man. This Canadian brand was founded in 1969 by Luigi and Maria D'Abbondanza and is being revitalized for Spring Summer 2015 by their daughter Anita. Wanting to stay true to the brand's roots, the collection focuses on quality craftsmanship, (including 18-22 stitches per inch), rich luxe fabrics in a palette of predominately blue and white and features playful twists on traditional shirting elements. Shirts ranging from casual to formal are joined by the addition of sleepwear to round off the Spring Summer 2015 offering.

For the gentleman attending formal events out on the town, the Round Bib Formal shirt features a removable collar allowing for two distinct looks. Available in classic white and made of 100% cotton, this will be your go to shirt for every red carpet event.

Round Bib Formal, Removable Collar

Before entering his next board meeting, the Bay Street VP will slip into the P.O.W Spread shirt. This soft blue checked shirt is the perfect pairing for his favourite power suit as its overall design exudes confidence and trust.

P.O.W Spread

Heading into the agency to meet with his newest client, the young advertising exe wears the Double Stitch Down shirt with its white and blue half/half combo. The simple blocking combination effortlessly makes a creative statement, while the bottom hem line is cut higher lending itself to being untucked.

Double Stitch Down

The Art Director, who has been up all night finalizing the big project is ready for his presentation with the client. Sporting the S.S. French Cuff shirt in white, he is presentable, yet cool and calm as he arrives at the patio lunch meeting.

S.S French Cuff

Friday is date night and just about any guy will look stylish in the L.S Raglan with slanted breast pockets. From dinner and a show to back to her place for a night cap, this shirt is date approved.

L.S. Raglan

Shirt not required? Then it must be time to slip into the Terry Lined Shawl Robe and Shorty Short shorts. The weekend is here and it is time to lounge around with your tablet and a coffee, so kick back and enjoy.

Terry Lined Shawl Robe and Shorty Short

Make sure to check out Royal Shirt Co when it comes time to build upon your collection of shirts next summer. These tailored shirts will compliment any man's wardrobe and will no doubt become instant classics. 

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