As a former retail junkie, (who am I kidding, I will always love the world of retail,) I am impressed with the concept and the execution of this collaboration. The luxury online retailer, Gilt.com, worked with the Diet Coke brand colours (red, black, white and of course metallic silver) as the inspiration to curate the five collections titled Red, Light, Refresh, Boost and Luxe. Each week starting September 24th a new collection will be revealed at Gilt.com. The collections range from trendy casual, to sexy and dressy. Those who cannot wait for the weekly reveals can get a special preview of select items at the Diet Coke Get a Taste Style Bar pop up shop, open now through October 23rd, noon to 8m daily.
The spacious pop up shop is located at 363 King Street West in Toronto Ontario and is a must see. Divided into various rooms, guests can wander and explore the collections, enjoy a Diet Coke and of course place orders for their favourite items using conveniently located ipads loaded with Gilt.com.
Flying mannequins illutrate the light taste of Diet Coke.
Sultry red dresses and tailored black jackets for a night on the town.
Larger than life, Diet Coke and Gilt are on trend this fall with soft greys and even softer fabrics.
All Photos: Sonia Recchia / Getty Images
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