Ray of Inspirology: Hugo Boss Black S/S 2010 Promotion Campaign

The ad campaign of Hugo Boss is always simple and clear and this time is no exception. This shoot is done by Peter Lindbergh and the location is along the coast of Barcelona. I really like how the metallic material is blended with the rocks to create a very surreal atmosphere. Toni Garrn and Lars Burmeister don't have to do any difficult poses because even simple poses can make them blend into the scene nicely.

Photos are courtesy of Hugo Boss. Image source from tfs.