Wave of Inspirology: "First Spring" - Digital Film by Prada

Prada is using a new platform to present the 2010 Spring/Summer menswear.  It is the collaboration with Chinese artist Yang Fudong, together they created this 9-minutes short film that will be available only online at Prada.com starting January 18th. The film will be available online for whole season, while New York Times will feature it for only 24 hours.  The black and white, dreamlike short film is taken place in Shanghai, with the theme "anything is possible".  The theme is inspired by a traditional Chinese belief "a year of work depends on a good start in spring".

Courtesy: The Malcolm , Prada