Ray of Inspirology: Fendi S/S 10 Ad Campaign

I like the latest Fendi campaign a lot. It's very dreamy and the red gel light has definitely created some dramatic effects for this set. Anja, as usual, is doing some stunning poses in this ad campaign. What surprise me most is I barely recognize this campaign is done by Karl Lagerfeld (after I see Baptiste is in some of the photos).

Here are some of my favorites and you can head to Fendi official website to see more.

Courtesy of Fendi