Sunday, July 25, 2010

Ray of Inspirology: Novartis "Reflections" Campaign

This campaign is stunning and it has nothing to do with fashion.

Recently I have come across this ad campaign that is shot by Tom Hussey on Behance and cannot resist of not talking about it. Each photo in the campaign has a mirror that does the "special reflection". Whenever the person is looking at the mirror, he/she will see his/her past career. Even though I am not too sure what this ad is about, from the tagging, it shows it has something to do with Health Care. I think Tom Hussey can leave a comment here and let us more about it?

Speaking of the photos here, I am liking the mood created by the lighting and the set. I also think that this concept will be so cool if applies on a fashion editorial. Fashion photographers, time to put your creative cap on, maybe this set will inspire you to do something great!

Click here for the complete series.





Courtesy of Tom Hussey

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