Ray of Inspirology: Bershka F/W 2010 Promotion Campaign

A fun and energetic promotion campaign will always make me smile and this campaign has done its job well to capture my heart.

This series of photos is the new campaign the Bershka's F/W 2010 collection. The models here are Hannah Holman, Lara Troskot, River Viiperi. I find the photos to be silly, fun and energetic at the same time. The photos may look a bit overexpose to a lot of people but I think this special effect serves its purpose in these shots since the white translates happiness here.

Courtesy of Bershka