On April 13 2011, Christopher Bailey, the Chief Creative Officer of Burberry, will be hosting the most innovative event in Burberry history at Beijing Television Centre. The purpose of it is to celebrate the recent opening of the brand’s most technologically advanced flagship store at Sparkle Roll Plaza in Beijing which is designed by Christopher Bailey. This event will mark Burberry as the first luxury brand to use "groundbreaking virtual image technology, combining live models with animated footage and life-like holograms with a fully immersive audio, visual and sensory experience connecting the physical and digital world".
It is also announced that Keane will be performing that night and this will be the band's first trip and performance in China. We are always fans of Christopher Bailey and Keane (trust us, we would really want to meet them in person one day) so this is such a great news to us, but the fun does not stop here...
Christopher Bailey + Keane
Now this is the big news for all of our à la mode readers. We are excited to let you know we will be live streaming the show on our blog on April 13 at 8:30am EST. Since we do not want you to miss the show, we will have the entry up at 6:30am (or before, keep an eye on this blog!). Are you excited yet?
Below we have a video of Keane talking about the show on April 13. Enjoy!
Courtesy of Burberry
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