Ray of Inspirology: Magnum Art

I am sure a lot of people must have heard of Magnum ice cream and today, I want to show you the new campaign of this ice cream brand.

This campaign is created by Diver and Aguilar and the composed images are shot by a high speed camera. I really enjoy seeing the explosion of the ice cream as it has turned into some kind of beautiful abstract artwork (a combination of photography and graphic enhancement). The campaign is truly refreshing and it does attract consumers to buy this product. What do you think?

You can see more images from this campaign here.

Courtesy of Diver and Aguilar (source: Behance)