Tuesday, December 18, 2012

Ray of Inspirology: Y-3 S/S 2013 Promotion Campaign

It's been 10 years since the first time Yohji Yamamoto was linked to adidas to create the Y-3 brand. To celebrate this successful collaboration, Pierre Debusschere is invited to shoot the amazing S/S 2013 campaign.


I personally really love the images as they are bold, slightly surreal and playful. As you can see, the theme in this campaign is about movement so it is very cool to see the "liquid" effect on each image. From all the S/S 2013 campaigns I have seen so far, this is probably on my top 3 list. What do you think?






Courtesy of Y-3

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