Friday, February 1, 2013

Wave of Inspirology: Lanvin S/S 2013 Video Campaign

Leave it to Lanvin to show you how to make a campaign video viral.


Courtesy of Lanvin 


For this S/S 2013 campaign, there is no dancing involved, nor any documentary style interview. Instead,  Alber Elbaz is actually in an "iChat" environment and talks about how much he likes the lighting, makeup  and the prospective of the campaign. I think this is one of the most brilliant ideas to create a video campaign like this and I can't imagine what kind of things the Lanvin team will do to top this one.

You are right Alber, I also feel like "I am in a dream" as well!

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