Ray of Inspirology: Lacoste S/S10 Promotion campaign

Lacoste is not longer doing the promotion in the studio but this time the shoot takes under a bright clear sky. This shoot is done by Ellen von Unwerth and this is much better than the campaign last where where those models have to jump up in the mid air and pose in the studio.

This campaign is full of energy and there is a very sleek factor to it. Out of the 3 campaign photos here, the one where all models are dressed in yellow has totally stolen my heart away.

Courtesy of Lacoste