Ray of Inspirology: Dsquared2 F/W 2010 Promotion Campaign

DSquared2 has released their F/W collection promotion campaign this week and the only word I can come up with is WOW!

This campaign is shot by none other than Mert and Marcus and yes, you do see a lot of naked models in the shots. The concept is this: "Nudity observes and discloses the natural essence of fashion: the human body is the aseptic inspiration for the Caten twins. The atmosphere is cold inside the modern anatomy lab, recalling a series of clinical experiments. The models are imprisoned inside crystal cabins, similar to cooling cells that preserve and emphasize the importance of each look. " When I look at the photos, I keep on having this futuristic museum in mind by having human beings observe the human being specimen. The whole campaign is provocative but it doesn't lose the artistic touch. I love it!

Note: Not Safe At Work... be warned.

Courtesy of DSquared2