While I am still not too sure how I feel about the Karl Lagerfeld S/S promotion campaign featuring Abbey Lee Kershaw and Baptiste Giabiconi, I completely fall in love with this eyewear ad when I first look at it! This promotion campaign once again features Baptiste Giabiconi (good to be Karl's muse) and Frida Beha Erichsen. The photos are in black and white to create the intense and classic feeling and I am all crazy about this ad right now!
Courtesy of Karl Lagerfeld
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