Ray of Inspirology: Alexander Wang F/W 2010 Promotion Campaign

My love for Abbey Lee has grown more everyday and when I know Craig McDean is in charge for this shoot, my expectation is high. Luckily, it does not disappoint me at all.

This series is the new promotion campaign for the Alexander Wang F/W collection. I really love how Craig uses the bright hot light on Abbey Lee to create the center of focus. The background of the shoot has made a link to the brand in my brain because I always think Wang's clothes are always rough and edgy (studs all the way). Of course, Abbey delivers very well in these photos and I think she looks very good in Wang's clothes.

Now I wonder how the next promotion ad campaign can top this.

Courtesy of Alexander Wang (source:flashbang@tfs)