Yesterday was fortunate enough to be one of the 250 media partners to broadcast the event live and if you have missed it, you can always go back to our Beijing event page to see the show for the next 30 days.
Christopher Bailey & Fan Bing Bing
One of the main features of this event was the virtual show which it "took viewers through the distinctive four British seasons of weather with a choreographed stereoscopic audio, visual and sensory experience connecting the physical and digital worlds." I was very impressed with the animation and trust me, I was "wow-ing" the whole time, especially the night scene of London!
One stunning virtual show!
Then there was this amazing hologram show where virtual models were mixed with real life models including Cara Delevingne, Edie Campbell, Jourdan Dunn, Charlie France, Seb Brice and Shupei. That was a very surprising segment and I could not get enough of the transformation effect "where models transformed into snow and disappeared before returning in interchanging outfits."
Hologram Show
Keane, one of my favorite bands of all time, was the special musical guest for this event and they had played some of my favorite songs. That 40 mins was definitely a golden moment for the band and for me to see them perform in Shanghai!
I hope you enjoyed the show as much as I did yesterday and below I have some photos from the event for you to see! Thanks for watching the show with me and I hope I will be able to bring you more videos from Burberry in the future! Once again, click here to check out the show if you haven't done so. I have also have a 3 minutes edited video for you to see the highlight of this event!
Courtesy of Burberry
P.S. I would really love to meet Christopher Bailey one day and do an [Un]Discovers interview with him. I hope my wish will be granted soon!
Maggie Cheung
The Hologram Show
The Beijing Store
Keane
Courtesy of Burberry
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