Christopher Bailey is working his magic again and I can see a lot of brands will follow this new strategy.
Starting this month, Burberry is unleashing the F/W campaign and what so special about this is every month throughout the season, new cast members and themes will be revealed. The aim for this campaign is to showcase the diversity of the Burberry guy and girl and to "create a group of portraits celebrating British actors, musician and models".
The cast for this months includes Felicity Jones (actress), Cara Delevingne (mode/actress), Jourdan Dunn (model), Edie Campbell (model), Amber Anderson (actress/model), Molly Smith (model), Sam Claflin (actor), Matthew Whitehouse (musician), Thomas Penfound (model), Johnny George (model) and Jake Cooper (model).
These shots are shot by Mario Testino and just like the essence of the brand, these images are very classy and elegant. I like the use of dark background to make the garments stand out. Now I can't wait to see what the photos will look like in next month!
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