Wednesday, December 14, 2011

Ray of Inspirology: Burberry S/S 2012 January Campaign

The new Burberry campaign is here and this marks the beginning of the S/S 2012 season!

Once again, this season's campaign is shot by renowned photographer Mario Testino. Just like the previous campaign, every month there will be new images added to this campaign and this month, British models Eddie Redmayne and Cara Delevingne are the Burberry boy and girl.

Here is what Eddie and Cara have to say about being part of this campaign:

"I have worked with Burberry before and its always a fantastic experience. Christopher wanted something playful from the shoot and so Cara and I had a genius couple of days fooling around. Hopefully the enjoyment we had is reflected in the campaign." -Eddie Redmayne

"This is my second season doing Burberry and once again I am so happy to be involved with such an amazing campaign. This time round there is only Eddie and I so with Mario and Christopher we got to play around more with ideas and storylines. As always I had such a good time and was very sad when it was over." -Cara Delevingne

This campaign is very different than the F/W one. There is a playful vibe here and everything is lighter and more relaxing. I really like the images below and I am excited to see what's next from the fashion house. I wonder if one day I would be able to see the shoot in person since I have been a fan of both Bailey and Testino for a long time. 

Enjoy! 


"We wanted to capture a moment in the lives of two exciting and inspiring British actors who have been part of the Burberry family for several years. The images reflect the mood of the collection through Eddie's and Cara's energy, playfulness and effortless elegance and I have such huge admiration for them both."
Burberry Chief Creative Officer, Christopher Bailey


Courtesy of Burberry/Mario Testino

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