Ray of Inspirology: Prada Men S/S 2012 Promotion Campaign

I was not very convinced by this campaign at first but somehow it starts to grow on me.

This editorial is shot by world renowned photographer David Sims and it features actor Michael Pitt (sorry Tobey Maguire, you are out). This campaign really showcases the 1950s clothing style and there is no dramatic effect in any of the images. It's simple but it totally reflects what this brand is about - classic silhouette with modern twists.  

Please click here to see the complete collection.

Courtesy of Prada (source: designscene)