Ray of Inspirology: Chanel S/S 2012 Promotion Campaign

At first glance, I was not really into this campaign. Then, the below Joan Smalls image blew my mind. Now, I am in love with this campaign.

This series is shot by Karl Lagerfeld and Joan Smalls and Saskia de Brauw are styled by Carine Roitfeld. I really like the black and white approach as it shows the classiness of the collection. As you should remember, this collection is inspired by the sea so it is not hard to understand why Lagerfeld chooses the sea as the setting. What do you think?

Courtesy of Chanel