Game[On]: Burberry World Live in Taipei

Back in the days, a store's opening party only involved guests, music and of course, wine. Nowadays, however, the gameplan has completely changed and it also involved technology.

On April 26 2012, Christopher Bailey hosted the first Burberry World Live in Taipei 101 (also the first flagship store in Taipei). The event was "staged in a custom cylindrical space, combined an 8 part 360° film, live musical performance and digital weather experience, all directed by Christopher Bailey". If you are familiar with the Asian entertainment business, you will be happy to know Jolin Tsai (who was also the co-host of this event) and Jessica from Girls Generation were some of the celebrities attended the event. Below you can experience the Burberry World Live once again on Youtube. Trust me, it's amazing!

P.S This Burberry World Live will come to London, Hong Kong and Chicago (send me there please) later this year! Keep an eye on this blog as I will give you the latest news!

Christopher Bailey and Jolie Tsai

Christopher Bailey and Angela Ahrendts

Courtesy of Burberry