Unlike the other store opening events, this one was quite special because the focus was on the ArtoftheTrench.com. If you are a big fan of the Burberry website, you should know that Art of the Trench is the place where users can submit their photos wearing the iconic trench coats. In this event, images of Chicagoans wearing the Burberry trench coats were displayed throughout the store.
I also find the exterior of the store to be quite interesting. The iconic check is definitely the focus point of this design and it illuminates at night time.
If you are in Chicago, you should pay a visit to this store as I am sure this new flagship store will have a lot of products for you to buy as Christmas gifts!
Courtesy of Burberry
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