According to Christopher Bailey, Chief Creative and Chief Executive Officer, "My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way".
My Burberry is a floral fragrance and has the following notes:
Tops Notes: Sweet pea & bergamot oil
Heart Notes: Golden quince & freesia with a dash of geranium oil
Base Notes: Rose absolute & patchoili oil
The name of the fragrance, My Burberry, is inspired by the affectionate way in which people refer to their Burberry trench coat. The bottle design is very simple, and it is the abstract version of a tench coat. The bold horn-finish cap reminds people of the buttons and the hand-tied knot at the bottle neck is English-woven gabardine, which is the trench coat fabric invented by Thomas Burberry.
In order to celebrate the release of this product, Christopher Bailey teams up with Mario Testino, Cara Delevingne, and Kate Moss to create an iconic black and white campaign. This is the first time the fashion house brings 2 iconic British supermodels together for the shoot, and both of them are wearing the iconic Burberry trench coat.
Courtesy of Burberry / Mario Testino
Burberry will also be launching a capsule clothing collection to celebrate the release of My Burberry. You can also personalize the fragrance bottle with your own monogram (up to 3 letters). For more information, please visit Burberry.com.
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