Ray of Inspirology: Emilio Pucci S//S 2013 Campaign

Emilio Pucci is coming out with another striking campaign and I just cannot get enough of the images.

This campaign is shot by Mert & Marcus and featured supermodel Amber Valletta. I really like the composition and the colour treatment on the photos are very summery (with a hint of coolness). I wonder for the next campaign, will Pucci use the same team again? If so, it will be good news!

Courtesy of Emilio Pucci 

Ray of Inspirology: Emilio Pucci F/W 2012 Campaign

Mert and Marcus shoots the latest campaign of Emillio Pucci and I like it a lot! The duo has added a blue tint to make the images looking very sexy and different. Amber Valletta is a perfect model to do this campaign as I think she is incredibly sexy and classy. What do you think?

Courtesy of Emilio Pucci 

Ray of Inspirology: Starring Amber Valletta

There is something about this editorial that has attracted my eyes. I'd say it is because how "effortless" Amber Valletta poses in these images.

This set is featured in the latest issue of Vogue Italia and it is shot by Craig McDean. I really like the location of this shoot as it gives a very warm and cozy feeling. As I said before, Amber's pose is very "effortless" here and because of that, I can totally relate to her as an everyday person (instead of a model). I am also liking the slightly retro vibe of this shoot. What do you think? Hit or miss?