Ray of Inspirology: Jil Sander F/W 2010 Promotion Campaign

Less is more and this theory works for the Jil Sander F/W campaign.

Willy Vanderperre is once again appointed to be the photographer for this shoot and the cast of this campaign includes Kasia Struss, Miranda Kerr, Aiden Andrews. This campaign actually reminds me of the one Willy has done in one of the editorials for V Magazine but still, this one does not disappoint me at all. Out of the 3 photos, I am attracted to Miranda Kerr's one the most. I really love the composition, the lighting and the look of her face in the photo.

This is a perfect example of simplicity high fashion promotion campaign.

Courtesy of Jil Sander