Ray of Inspirology: Longchamp F/W 2010 Promotion Campaign

In the latest Longchamp promotion campaign, Kate Moss is not seen in any of the photos, but instead, Sasha Pivovarova has become the cover girl for the brand. This series is shot by David Sims (seems like Longchamp is looking for a new team for the up coming campaigns) and I love the dreamy effect on the photos. I wonder if there are more photos to come from this set.

Courtesy of Longchamp (source:desigenscene)