Ray of Inspirology: Diet Coke 2011 Promotion Campaign by Karl Lagerfeld

Karl Lagerfeld once again collaborates with Coca Cola for a limited collection diet Coke bottle (well, 3 bottles actually) and of course, Karl has to shoot a promotion campaign for this special project.

This time, Karl has picked Coco Rocha (once again) , Jeneil Williams and Heidi Mount to be the muses for this campaign. The images have a strong retro feeling and they are very clean and crisp. I am actually very surprised Mr. Baptiste is not in this series, maybe he is hiding somewhere in the photos?

Courtesy of Diet Coke (source: designscene)