Trendology: Burberry Body Preview

As a fan of the Burberry fragrance collection, I am excited to know the fashion house is adding another member to the line up. Now, we have a sneak peak of what we will be seeing for this campaign...

Burberry is going to release a new fragrance for women called the Burberry Body on September 1 and Rosie Huntington-Whiteley (who stars in Transformers 3) is chosen to be the cover girl for this multimedia campaign. The campaign is directed by Christopher Bailey and it is shot by Mario Testino. As we can see the preview image here, Rosie is only wearing a rose gold satin trench coat and I can assume this is going to be a very sexy and tasteful campaign. It's very fresh and classy!

This is what Christopher Bailey and Rosie Huntington-Whiteley have to say about this fragrance and campaign:

"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way.

Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body.
Christopher Bailey, Chief Creative Officer - Burberry

''It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment.''
Rosie Huntington-Whiteley

While I do not know the smell of this fragrance yet, I have a good feeling this will be another best seller for the brand and I cannot wait to share more information about this campaign with you in the near future. Are you excited about it?

Here is a teaser...

Courtesy of Burberry/Mario Testino

Courtesy of Burberry