Ray of Inspirology: Jil Sander S/S 2012 Promotion Campaign

Season after season, Jil Sander's promotion campaign is always one of my favourites and this season is no exception. This series is shot by Willy Vanderperre and styled by Olivier Rizzo. Unlike the whimsical feeling in the Louis Vuitton S/S 2012 campaign, Raf Simons, the creative and art director of Jil Sander, has brought Natasha Poly, Daria Strokous, Clement Chabernaud and Aiden Andrews to a "crime scene". The feeling of this campaign is intense and I like the use of the broken glass hole. Seriously, with such a great campaign this season, how can the brand top itself again in the F/W season?

Courtesy of Jil Sander