Ray of Inspirology: The "It" Factor

Putting surreal elements to the S/S menswear shoot is a pretty brilliant idea, especially when this season has so many bold print pieces!

This shoot is shot by Frederik Heyman and it is featured in the latest issue of Vogue Hommes Japan. It's a very good reference spread as you can see all the iconic S/S menswear pieces from different fashion houses. As I said before, the surreal element is giving a giant kick to the whole series. I love what I see here! What do you think?

Courtesy of Vogue Hommes Japan (source: Highsnobiety)