Ray of Inspirology: The "It" Factor

Putting surreal elements to the S/S menswear shoot is a pretty brilliant idea, especially when this season has so many bold print pieces!

This shoot is shot by Frederik Heyman and it is featured in the latest issue of Vogue Hommes Japan. It's a very good reference spread as you can see all the iconic S/S menswear pieces from different fashion houses. As I said before, the surreal element is giving a giant kick to the whole series. I love what I see here! What do you think?

Ray of Inspirology: Bruno Pieters S/S 2010 Promotion Campaign

Out of all the promotion campaign I have seen, I think this is by far the best one. The new Bruno Pieters promotion campaign is shot by Frederik Heyman and featuring Iekeliene Stange as the face of this shoot. I am totally in love with the plastic effect which makes the shoot very mysterious and futuristic at the same time. Photographers, is time for us to explore more new possibilities!