Tuesday, May 29, 2012

Ray of Inspirology: Burberry Autumn Winter 2012 Ad Campaign - Wave 1

My heart has basically skipped a beat when I first looked at this new F/W campaign from Burberry. It's so BEAUTIFUL and CLASSIC!

Mario Testino continues to be the photographer for this campaign and this one is very theatrical. Roo Panes and Gabriella Wilde become the faces and I think they both fit the brand's image very well. For your information, the location of this shoot is the Royal Naval College in Greenwich, London, which is the same location where the new Les Miserables is filming right now. This set of black and white photos really suits my taste and I am excited to see more from this series in the next few months.

You will see some behind the scene photos and a quote from Christopher Bailey after the jump...




Behind the Scene:

"We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way.

Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.” - Christopher Bailey, Burberry Chief Creative Officer





Courtesy of Burberry/ Mario Testino

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