Ray of Inspirology: McQ S/S 2013 Campaign

Today is just another McQueen day. Earlier today I showed you the Alexander McQueen S/S 2013 campaign and now it's the McQ turn.

This campaign is also shot by David Sims and featured Manon Leloup and Matthew Bell. I really like the black and white effect as it creates a very dark, mysterious and edgy mood for the images. I also find it interesting to see the mask from the   the F/W 2013 menswear runway show is used in this campaign. Maybe Sarah Burton is trying to bring out a message?

Courtesy of Alexander McQueen